Staffs Web Meetup celebrated it’s 2nd birthday this month!
We celebrated with a beautiful cake, complete with candles and a chorus of happy birthday! Our thanks go out to the very talented Hayleycakes who provided us with both the cake and cupcakes.
A massive thank you to everyone who has attended and spoken over the past year. The continued enthusiasm and support has been humbling.
We’d also like to thank both our sponsors – TopCashback and iWeb.
Talks
Seducing Online Shoppers
With the eCommerce world getting more and more competitive every day, creating a successful customer journey is more than just usability, it’s harnessing the power of persuasion and making customers want to buy.
If a customer has landed on your online store, they have done so with intent and there is an art to getting them to follow through with their intentions. In this talk I will go through the steps, the adventure, the epic pilgrimage that is conversion.
Test-Driven Development as Documentation
Documentation and testing are the bane of most developers’ lives, but what if there was a way that you could help to kill two birds with one stone? Tailoring your testing to act as a form of documentation can help to bolster understanding of the codebase within your team. The benefits of adopting this style of workflow will be discussed in the presentation, with a live coding demo towards the end. PHPSpec will be used for the demos, but the talk will be largely language agnostic.
