Staffs Web Meetup celebrated it’s 2nd birthday this month!
We celebrated with a beautiful cake, complete with candles and a chorus of happy birthday! Our thanks go out to the very talented Hayleycakes who provided us with both the cake and cupcakes.
A massive thank you to everyone who has attended and spoken over the past year. The continued enthusiasm and support has been humbling.
Seducing Online Shoppers
With the eCommerce world getting more and more competitive every day, creating a successful customer journey is more than just usability, it’s harnessing the power of persuasion and making customers want to buy.
If a customer has landed on your online store, they have done so with intent and there is an art to getting them to follow through with their intentions. In this talk I will go through the steps, the adventure, the epic pilgrimage that is conversion.
Test-Driven Development as Documentation
Documentation and testing are the bane of most developers’ lives, but what if there was a way that you could help to kill two birds with one stone? Tailoring your testing to act as a form of documentation can help to bolster understanding of the codebase within your team. The benefits of adopting this style of workflow will be discussed in the presentation, with a live coding demo towards the end. PHPSpec will be used for the demos, but the talk will be largely language agnostic.